Web3 wallets made easy for everyone
Web3 wallets made easy for everyone
Zelus
Multi-chain Web3 wallet
Reduced navigation complexity by 30%
Increased user satisfaction by 40%
Decreased permission-related support tickets by 25%
Crypto
Multi-chain
UX/UI Design
iOS app
Responsive web
The Challenge
Ever felt intimidated by crypto wallets and NFTs? Most people do. Zelus Wallet wanted to change that, making Web3 friendly, secure, and intuitive even for absolute beginners.
My Role & Approach
Guided the design, simplifying complex crypto interactions, designing clear onboarding, and building trust with transparent communication.
Learnings
Transparent communication and empathetic onboarding significantly lowered the barrier to entry for crypto. Proactive reassurance built long-term trust and fostered a welcoming environment, enabling mainstream adoption.
Zelus
Multi-chain Web3 wallet
Reduced navigation complexity by 30%
Increased user satisfaction by 40%
Decreased permission-related support tickets by 25%
Crypto
Multi-chain
UX/UI Design
iOS app
Responsive web
The Challenge
Ever felt intimidated by crypto wallets and NFTs? Most people do. Zelus Wallet wanted to change that, making Web3 friendly, secure, and intuitive even for absolute beginners.
My Role & Approach
Guided the design, simplifying complex crypto interactions, designing clear onboarding, and building trust with transparent communication.
Learnings
Transparent communication and empathetic onboarding significantly lowered the barrier to entry for crypto. Proactive reassurance built long-term trust and fostered a welcoming environment, enabling mainstream adoption.
Removing the awkwardness of lending
to friends
Removing the awkwardness of lending to friends
Earn $5 by inviting
Invite your friends and we’ll send you both $5 when they try Zirtue.
Invite friends
Free digital Zirtue card
Activate your digital Zirtue card and start spending.
Activate now
400
.25
Zirtue balance
Add money
Borrow
Lend
Home
My loans
Card
Settings
Today
See all
Tom sent you a loan request of $1,000
March 23, 4PM
View
Sign up
Choose loan type
Agree on details
Send loan request
Apr 23
1st monthly payment
You get $336.11 in total
with $4.17 interest
may 23
2nd monthly payment
You get $336.11 in total
with $2.78 interest
June 23
3rd monthly payment
You get $336.11 in total
with $4.18 interest
Earn $5 by inviting
Invite your friends and we’ll send you both $5 when they try Zirtue.
Invite friends
Free digital Zirtue card
Activate your digital Zirtue card and start spending.
Activate now
400
.25
Zirtue balance
Add money
Borrow
Lend
Home
My loans
Card
Settings
Today
See all
Tom sent you a loan request of $1,000
March 23, 4PM
View
Sign up
Choose loan type
Agree on details
Send loan request
Apr 23
1st monthly payment
You get $336.11 in total
with $4.17 interest
may 23
2nd monthly payment
You get $336.11 in total
with $2.78 interest
June 23
3rd monthly payment
You get $336.11 in total
with $4.18 interest
Zirtue
Peer-to-peer lending app
Increased engagement and adoption through intuitive, trust building design.
Enhanced user confidence, clearly visible in increased app conversions.
Direct impact on business strategy by implementing design solutions informed by user research.
Fintech
Cross platform app
P2P
UX/UI Design
Responsive web
The Challenge
Zirtue aimed to simplify peer-to-peer lending among friends and family. However, the original application struggled with unclear messaging, complicated user flows, and low adoption rates. Users felt uneasy due to a lack of transparency and intuitive interactions, limiting trust and engagement.
My Role & Approach
As the Lead UX Designer, I led a comprehensive redesign of Zirtue’s app experience. I collaborated closely with the UX researcher to deeply understand user pain points and translated these insights into actionable design solutions. Through iterative prototyping and extensive usability testing, I created intuitive interfaces and clear onboarding processes that reduced user anxiety and increased trust.
Learnings
Emotional and social factors are crucial in fintech UX design. Designing intuitive and emotionally resonant experiences not only improved usability but fundamentally transformed users' relationship with the app from anxiety to confidence. Close collaboration with UX researchers and iterative prototyping were pivotal in delivering meaningful user experiences, demonstrating UX design's profound impact on strategic business outcomes.
Zirtue
Peer-to-peer lending app
Increased engagement and adoption through intuitive, trust building design.
Enhanced user confidence, clearly visible in increased app conversions.
Direct impact on business strategy by implementing design solutions informed by user research.
Fintech
Cross platform app
P2P
UX/UI Design
Responsive web
The Challenge
Zirtue aimed to simplify peer-to-peer lending among friends and family. However, the original application struggled with unclear messaging, complicated user flows, and low adoption rates. Users felt uneasy due to a lack of transparency and intuitive interactions, limiting trust and engagement.
My Role & Approach
As the Lead UX Designer, I led a comprehensive redesign of Zirtue’s app experience. I collaborated closely with the UX researcher to deeply understand user pain points and translated these insights into actionable design solutions. Through iterative prototyping and extensive usability testing, I created intuitive interfaces and clear onboarding processes that reduced user anxiety and increased trust.
Learnings
Emotional and social factors are crucial in fintech UX design. Designing intuitive and emotionally resonant experiences not only improved usability but fundamentally transformed users' relationship with the app from anxiety to confidence. Close collaboration with UX researchers and iterative prototyping were pivotal in delivering meaningful user experiences, demonstrating UX design's profound impact on strategic business outcomes.
Transforming complex data into simple,
actionable insights
Transforming complex data into simple, actionable insights
GoTRG
Business Intelligence reporting tool
Significant reduction in data processing time and user frustration
Unified and intuitive data visualization providing clearer insights
Reduced manual data manipulation, leading to fewer errors and improved accuracy
SAAS
UX Design
Prototyping
The Challenge
Users at goTRG struggled to efficiently access key business data. They regularly exported millions of data rows into Excel, manually analyzed and transformed data, and created reports individually. This process was time-consuming, error-prone, and lacked consistency, causing confusion and frustration, especially for new users.
My Role & Approach
Leveraging a new design system established by the lead designer, I redesigned the reporting module interface to simplify workflows, deliver intuitive visualizations, and create consistent reporting standards.
Learnings
This redesign emphasized the critical role of UX/UI in not just improving usability, but fundamentally enhancing strategic decision-making and organizational efficiency. A deep understanding of user contexts, coupled with clear, intuitive interfaces, transformed user frustration into productivity and satisfaction. I learned the importance of balancing technical complexity with user-centric design principles, underscoring that effective UX/UI can dramatically influence operational effectiveness and strategic business outcomes.
GoTRG
Business Intelligence reporting tool
Significant reduction in data processing time and user frustration
Unified and intuitive data visualization providing clearer insights
Reduced manual data manipulation, leading to fewer errors and improved accuracy
SAAS
UX Design
Prototyping
The Challenge
Users at goTRG struggled to efficiently access key business data. They regularly exported millions of data rows into Excel, manually analyzed and transformed data, and created reports individually. This process was time-consuming, error-prone, and lacked consistency, causing confusion and frustration, especially for new users.
My Role & Approach
Leveraging a new design system established by the lead designer, I redesigned the reporting module interface to simplify workflows, deliver intuitive visualizations, and create consistent reporting standards.
Learnings
This redesign emphasized the critical role of UX/UI in not just improving usability, but fundamentally enhancing strategic decision-making and organizational efficiency. A deep understanding of user contexts, coupled with clear, intuitive interfaces, transformed user frustration into productivity and satisfaction. I learned the importance of balancing technical complexity with user-centric design principles, underscoring that effective UX/UI can dramatically influence operational effectiveness and strategic business outcomes.
Simplifying Complex Permission Systems
for CAD Managers
Simplifying Complex Permission Systems for CAD Managers
Graphisoft
BIM Cloud
Reduced navigation complexity by 30%
Increased user satisfaction by 40%
Decreased permission-related support tickets by 25%
SAAS
UX Design
Prototyping
The Challenge
CAD managers struggled with a confusing, complex permission system, unclear roles, poor visual navigation, and missing risk notifications, leading to user frustration and inefficiencies.
My Role & Approach
As UX Designer I contributed in extensive redesign introducing a centralized, intuitive "Access Center", clearly defined roles, actionable permissions, informative risk notifications, and responsive interface improvements using the product's existing UI kit.
Learnings
This redesign emphasized the critical role of UX in not just improving usability, but fundamentally enhancing strategic decision-making and organizational efficiency. A deep understanding of user contexts, coupled with clear, intuitive interfaces, transformed user frustration into productivity and satisfaction. I learned the importance of balancing technical complexity with user-centric design principles, underscoring that effective UX can dramatically influence operational effectiveness and strategic business outcomes.
Graphisoft
BIM Cloud
Reduced navigation complexity by 30%
Increased user satisfaction by 40%
Decreased permission-related support tickets by 25%
SAAS
UX Design
Prototyping
The Challenge
CAD managers struggled with a confusing, complex permission system, unclear roles, poor visual navigation, and missing risk notifications, leading to user frustration and inefficiencies.
My Role & Approach
As UX Designer I contributed in extensive redesign introducing a centralized, intuitive "Access Center", clearly defined roles, actionable permissions, informative risk notifications, and responsive interface improvements using the product's existing UI kit.
Learnings
This redesign emphasized the critical role of UX in not just improving usability, but fundamentally enhancing strategic decision-making and organizational efficiency. A deep understanding of user contexts, coupled with clear, intuitive interfaces, transformed user frustration into productivity and satisfaction. I learned the importance of balancing technical complexity with user-centric design principles, underscoring that effective UX can dramatically influence operational effectiveness and strategic business outcomes.
TOP
Hi, I’m
Andrea.
Recruiters
Design directors
Product managers
Engineers
I’m a product designer with 10+ years of experience across fintech, blockchain, and SaaS working fully remotely with global teams in the U.S., EU, and EMEA.
I specialize in complex, scalable digital products and I’m actively exploring new opportunities where I can bring both hands-on design and strategic thinking to the table.
Recruiters
Design directors
Product managers
Engineers
I’m a product designer with 10+ years of experience across fintech, blockchain, and SaaS working fully remotely with global teams in the U.S., EU, and EMEA.
I specialize in complex, scalable digital products and I’m actively exploring new opportunities where I can bring both hands-on design and strategic thinking to the table.
Recruiters
Design directors
Product managers
Engineers
Hi, I’m
Andrea.
I’m a product designer with 10+ years of experience across fintech, blockchain, and SaaS working fully remotely with global teams in the U.S., EU, and EMEA.
I specialize in complex, scalable digital products and I’m actively exploring new opportunities where I can bring both hands-on design and strategic thinking to the table.
🖖 Built by me